Common questions
1. Why do I need content for outreach?
The hard sell is dead. It's no good trying to contact new prospects without proof that you're the right company to do business with. Content marketing builds your authority and creates demand for your products and services.
2. Why don't I just employ someone in-house?
The skills required to create a seamless content strategy, produce quality content and run successful outreach programmes are many and varied, involving several disciplines. Working with Effective Media gives you access to years of experience across content, marketing and tech at a fraction of the cost.
3. How long until you book some meetings?
Meetings are the final piece in the jigsaw once we've produced enough content to leverage. After onboarding, we'll usually be in a position to work on lead generation in month two.
4. Will you understand my sector?
Our team have worked across a wide range of verticals and can apply our techniques to any sector. We'll kick-off with an on-boarding session to understand your brand and identify suitable prospects.
