Insights from top performing 2024 campaigns

What makes users stay? Here's a data-driven dive into the most engaging campaigns of 2024.

Latest insights
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3
 Min read
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February 25, 2025

At Effective Media, we've analysed data across various sectors to determine which types of campaigns are capturing the interest of users the most and why.

Here's a detailed breakdown of the top 20 campaigns by CTA rate and their corresponding dwell times, offering valuable takeaways for marketers looking to boost their own results.

Key takeaways for marketers

- Visuals and value: High-performing food and drink and travel campaigns often include appealing visuals and clear value propositions, which could be leveraged in other sectors.

- Niche targeting: Campaigns like those for retirement properties show that well-defined targeting can lead to higher engagement rates.

- Content depth: Longer dwell times in high-value sectors like education and holiday properties suggest that users appreciate detailed information, which helps in making informed decisions.

Understanding what makes a user click a CTA or linger on the page can transform the effectiveness of your digital campaigns. Whether through enhanced targeting, engaging content, or interactive on-page elements, there's a wealth of strategies to explore based on what's already working across various sectors.

The data doesn't lie; the right approach can dramatically increase your engagement rates and ultimately, your conversion success.

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