Insights from top performing 2024 campaigns

At Effective Media, we've analysed data across various sectors to determine which types of campaigns are capturing the interest of users the most and why.

Here's a detailed breakdown of the top 20 campaigns by CTA rate and their corresponding dwell times, offering valuable takeaways for marketers looking to boost their own results.

Key takeaways for marketers

- Visuals and value: High-performing food and drink and travel campaigns often include appealing visuals and clear value propositions, which could be leveraged in other sectors.

- Niche targeting: Campaigns like those for retirement properties show that well-defined targeting can lead to higher engagement rates.

- Content depth: Longer dwell times in high-value sectors like education and holiday properties suggest that users appreciate detailed information, which helps in making informed decisions.

Understanding what makes a user click a CTA or linger on the page can transform the effectiveness of your digital campaigns. Whether through enhanced targeting, engaging content, or interactive on-page elements, there's a wealth of strategies to explore based on what's already working across various sectors.

The data doesn't lie; the right approach can dramatically increase your engagement rates and ultimately, your conversion success.