Content is the glue needed for your marketing to stick
Every time you want to communicate with potential customers, you need something to say. The hard sell is dead, discover how quality content builds trust and creates demand for your product or service.
Compelling content booked these meetings for our clients
The Problem
You’re too busy servicing clients to develop new business...
BLOG. You know that content is the best way of proving to prospective clients that you understand their market, but your last post was 2 months ago
CRM. You know that you should be nurturing current customers and leads by staying in touch, but you haven’t sent a newsletter in months
SOCIAL. You understand people judge a company on active social channels but you've nothing to say because of a lack of content
TARGETS. You’re doing impressive work in a particular sector, but you haven’t identified similar companies that you could impress and win business from
OUTREACH. You’ve a spreadsheet of prospects you’ve been been meaning to contact but they remain on Excel unconnected
The Solution
How effective media can help fill your pipeline...
BLOG. Regular, relevant blog posts – a content strategy that supports your business by giving you authority in the sectors you’re prioritising
CRM. Email marketing that keeps your customers sticky and nurtures prospects by showing them the good stuff
SOCIAL. Social posts that showcase the channel they’re designed for and that drive trackable engagement
TARGETS. Researching new targets is time consuming. We’ll work with you on a sector and return with all the contacts you need ready to go in your CRM
OUTREACH. We’ll build email outreach campaigns that get meetings booked!
Why Effective?
Because we can switch on your sales pipeline …
EXPERTISE. Our team have years of experience marketing to companies in the B2B sector. We understand their pain points so can push the right buttons!
RESEARCH. We’ve written hundreds of blog posts and tested thousands of subject lines so we can hit the ground running
ENGAGEMENT. Our monthly reports will show you exactly how we’re increasing your engagement, from social channels to SEO
PERFORMANCE. We use best-in-class tech and tracking so we can show you the entire new customer journey – from their first interaction with your business to ‘closed won’
RESULTS. We guarantee we’ll get you quality meetings through a combination of content and outreach
Joining the dots...
Effective Media do new business differently. We understand that effective lead generation needs an effective content strategy combined with the very best technology and outreach. We join the dots to win you new business.
Build authority with clients old and new
Regular content gives you the collateral required to win new business and increase authority with your current clients
Powers inbound and outbound
Sector specific blog content can be used as part of your email outreach and social
media strategies
Increases your online presence
By posting more regular content on your website and social channels, you increase followers, reach and SEO
Regular touchpoint with clients
Newsletters remind your current and lapsed customers about you, generating briefs and referrals
Everything you need to win new clients Without having to do the work
Effective Media offers a range of services, which when combined act as a powerful new business funnel.
Explore how each feature works as part of the package
Ready to join the dots and switch on new business?
In just 30 minutes on Teams or Zoom, we'll explain how content can drive conversions for your business...
Ready to switch on sales?
Contact us today and in just 30mins we'll explain how content can get meetings booked and fill your pipeline.
Why do people choose Effective Media?
Because you don’t have the time or resource to dedicate to new business
Because building a team with all these skills is expensive and time consuming
Because it works – combining content with outreach is a winning formula
Book a call today
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Actionable insights, straight to your inbox once a month
Lead generation done differently. Discover how Effective Media can help you win new business and increase sales.
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